AgelessLX

Email marketing

Overview

AgelessLX is a supplement company that helps women age gracefully. Using their proven formula, they have helped over 50,000+ melt body Fat, build muscle & look younger. Before starting with us, AgelessLX had not spent a single dollar on Google marketing, and their META campaigns were spending money on existing customers instead of new customers. Our challenge was taking over an account that did not have proper data and trying to scale this up as fast as possible.

Profitable results in 30 days

70%

Increase in New Customer Orders

40%

Decrease in New Customer CPA

52%

Increase in Website Conversion Rate

Phase 1: Fixing meta campaign structures

We started off by making sure our funnels were properly structured with the correct exclusions to be able to acquire new customers. The problem with the account was that the existing customers are seeing our ads over and over again causing frequency to be over 4! To avoid that from happening, we excluded every warm audience and immediately saw frequency go down from 4.3 to 1.2 on TOF ads, and down to 2.24 overall.

Phase 2: Redesigning product pages

The next problem we wanted to solve was crazy high CPMs. Every month from September through December we saw AgelessLX’s ad account having higher and higher CPMs. From $60 all the way to $197. This spiral had to stop. We knew the high CPMs were partly because of the 4+ Frequency that we solved during Phase One, and partly because of their website’s VERY low conversion rate of 1.2%. To increase AgelessLX’s conversion rate and consequently reduce CPMs, we developed a fully updated design of their product pages in partnership with our CRO team, focusing on a seamless and simple UX/UI and high-converting hero section. This new design also includes 3 upsells as you check out; a pre-purchase upsell triggered when a user adds to cart, and two post purchase upsells.

New product pages

The updated product pages led to...

52%

Increase in conversion rate

13%

Increase in AOV

3,000%

Increase in orders placed

Phase 3: Creative testing

With the website converting at a much higher rate and CPMs down, we began our creative testing process. Our goal was to test different creative concepts like: Us vs. Them, Statistics and results, Credibility and PR, Feature points of the product. The feature points ads produced winning results for us, and now we’re actively scaling variations of this ad with a budget of over $50,000 per month.

Phase 4: CTA Optimization

Our efforts for AgelessLX went far beyond simply “managing ads.” But it’s this holistic approach that makes successful and continuous growth possible. As we continue with AgelessLX, we are developing a new customer quiz funnel to better segment and target audiences, curating UGC videos and testimonials, and beginning their new partnership with our email team.