Oaksmith Yachts

Oaksmith Yachts, based in Seattle, WA, specializes in assisting clients with the purchase, sale, and charter of yachts across North America. Representing brands like Arksen, Jasper, Silent Yachts, and Archipelago, Oaksmith serves a high-net-worth audience seeking premium vessels and custom marine experiences. Their goal was to enhance paid media performance and build a profitable pipeline of qualified leads.

Paid Search

The Challenges

Limited conversion data due to infrequent purchases and long sales cycles

Narrow audience niche, targeting only high-net-worth individuals

Small initial testing budget with limited reach

Spam submissions and unqualified leads skewing data

Strategy & process

At kickoff, Oaksmith Yachts had minimal data from prior campaigns and lacked insight into what messaging or creative was resonating. Our job was to build a structured, data-informed framework for scale.

Phase 1

Analysis & Creative Strategy

We audited existing campaigns, refined keyword targeting, and rebuilt landing pages for stronger intent filtering. We introduced high-conversion formats including custom video ads and storytelling-based content, tested against static search ads.

Phase 2

Messaging Alignment & Audience Segmentation

We tailored messaging to reflect the luxury lifestyle and exclusivity of the Oaksmith experience. Video creatives highlighted craftsmanship and onboard experiences, improving CTR and engagement. Keywords were realigned to capture qualified interest.

Phase 3

Optimization & Scale

With data flowing in, we refined audience targeting, removed spam-heavy segments, and scaled high-performing assets. Budget was adjusted to prioritize the most efficient channels and creative types.