Social Media Advertising
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Social Media Advertising
Drip Digital Media understands how important it is to get in front of the highest quality consumers for your business. With over 50 years of total marketing experience, we understand the optimizations and effort it takes to generate those consumers for you. We take a very hands on approach with all of our clients to understand exactly who their target demographic is, who we need to be reaching out to, and what different angles we need to take to get in front of them.
Please check out below for more information on how Drip makes this all happen!
Effective Targeting
With extensive interest-based & audience targeting, great social ads can be effective in targeting your audience based on their interest, demographics, location, devices, and more. Let’s take a look at a few stats regarding social media advertising.
Build Brand Awareness
Increase your company’s visibility and heighten the user experience. We help ensure that your followers match the interests, demographics, and behaviors of your average customers. We’ll design a familiar and consistent brand to outclass competitors by creating engaging content, seamless visuals, and a powerful advertising strategy.
Develop Relationships
Connect with your audience in ways that keep them coming back for more. Our team will pursue new and better methods to forge strong connections with your audience and get optimal conversions. Increase engagement on your platform, from likes to comments, and more.
Increase Website Exposure
With increased brand awareness and customer engagement comes conversions. No matter your end goal—brand awareness, more leads, conversions, or all three—we create advertising campaigns that drive high traffic to your website or desired destination. Our extensive interest-based & audience targeting turns good social ads into great social ads.
Ad Type.
- Image/video ads
- Messenger ads
- Newsfeed ads
- Events
- Story ads
- Lead Generation
Targeting.
- Remarketing
- Interest
- Life events
- Lifestyle & Financial
- Demographics
- Behavior
- Connections
Benefits.
- Customizable budget
- 2nd most important online ad platform
- Complex targeting
Ad Type.
- Image/video post
- Slideshow/carousel post
- Stories ad
Targeting.
- Remarketing
- Connections
- Behavior
- Lifestyle & Financial
- Demographics
- Interest
- Life events
Benefits.
- Access to FB Manager
- Young audience
- Higher interaction with brands
Ad Type.
- AR lenses
- Snap ads
- Story ads
- Commercials
- Collection ads
- Filters
Targeting.
- Interests
- Devices
- Audience
- Location
- Behavior
Benefits.
- Global reach
- Access to Snapchat’s Ads Manager
- Customizable budget
- Young audience
Ad Type.
- Promoted trends
- Promoted tweets
- Promoted accounts
- Automated ads
Targeting.
- Demographics
- Keyword
- Follower
- Interest
Benefits.
- Conversational ads
- Global reach
- Keyword targeting
- Narrow segmentation
Ad Type.
- TikTok Advertising
- Video Advertising
- Trend Matching
Targeting.
- Demographics
- Location
- Language
Benefits.
- Lower CPM
- Mass reach
- Younger audiences
- Content diversity
Ad Type.
- Text ads
- Sponsored content
- Sponsored InMail
Targeting.
- Job title
- Group memberships
- Industry
- Location
- Language
- Company
Benefits.
- Narrow segmentation
- Global reach
- Conversational ads
- Keyword targeting
What You’ll Receive
Our main goal is driving conversions. We achieve this by devising an effective social campaign with custom branded-landing pages and seamless user experience across your social channels. This leads to more form fills, phone calls, sales, and email subscribers.
Ad Creation
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Campaign Performance
A dedicated specialist will be in your ad account on a daily basis. While it’s not necessarily a good idea to make changes every day, we do perform daily check-ins to ensure your account performance improves over the long term.
Market Research
We take the time to understand your consumers to align our overall paid efforts.
Tailored Research
No two clients are the same. We tailor our approach to your overall business goals.
Custom Goal-Driven Landing Pages
A simple design is an effective design. We create custom landing pages with the sole purpose of driving conversions.
Our Process
Step 1
Arrange an initial meeting with the client to better understand your business and what you want to accomplish.
Step 2
Craft a social media marketing plan and forecast that will target users based on data segments relevant to your business and industry.
Step 3
Set up campaigns including landing pages, ad creation, campaign/ad groups, interest & audience targeting, call tracking, location targeting, and goal tracking.
Step 4
Push play on campaigns.
Step 5
Perform ongoing A/B testing and optimizations. Each day of the week a dedicated specialist will focus on certain aspects of your campaign to increase performance over time.
Social Media Ads – Setup
Data Segment Research
Identify relevant data segments within Facebook.
Analytics/Goal Tracking
Create and test goals to ensure they are properly working/tracking within Google Analytics & FB.
Ad Creation
Creating multiple variations of ads Creating multiple variations of ads.
Up To 2 Landing Pages
Dedicated landing pages focused around our campaign & KPIs.
Account Creation/Migration
Creating new FB ads account or transferring admin access to our business manager account.
Budget Forecasting
Based on spend, we forecast potential reach.
Ready To Connect?
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