EDEN

EDEN is a telehealth leader in the metabolic health space, offering prescription and personalized medications designed to improve health, support weight loss, and boost energy. Their product line includes GLP-1s, B12, Sermorelin, supplement kits, NAD, and HRT. Operating in a competitive DTC market, EDEN partnered with us to scale aggressively across digital channels and improve customer acquisition efficiency.

Paid Media (Meta & Google)

Funnel Strategy

Conversion Rate Optimization (CRO)

Creative Strategy

The Challenges

Before working with us, EDEN's primary growth was driven by Google Ads, but they struggled to scale efficiently due to

1

Strict ad platform restrictions

2

High competition in the telehealth space

3

Rising customer acquisition costs

4

Weak creative performance and overlapping campaigns

Strategy & process

At onboarding, we discovered that EDEN had overlapping PPC campaigns, inconsistent Meta performance, and weak conversion rates (1–2%). Our goal was to clean up inefficiencies and establish a scalable foundation for growth.

Phase 1

Paid Media Overhaul

We conducted an audit and identified over $500,000 in annual wasted ad spend on search. We launched an aggressive Meta creative testing strategy, pivoting messaging from product-focused to lifestyle-oriented. This unlocked new audience segments and helped reduce inefficiencies in CAC.

Phase 2

Channel Expansion

With performance improving, we scaled Meta budgets and expanded into CTV and Reddit. Shifting from MOF/BOF to TOF strategy enabled us to increase ad spend by 100% without sacrificing profitability.

Phase 3

CRO & Testing

Our team ran systematic landing page tests, including intake flows, CTAs, and layout optimizations. These changes pushed EDEN’s conversion rate from 2% to over 5%, unlocking even greater scale.

Results

337% Increase in Revenue
Estimated 50%+ Decrease in CPA
250% Increase in Conversion Rate (CVR)

Key Wins

+337%

+337%

Revenue

-50%

-50%

Est. CPA

+250%

+250%

CVR

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