EDEN
EDEN is a telehealth leader in the metabolic health space, offering prescription and personalized medications designed to improve health, support weight loss, and boost energy. Their product line includes GLP-1s, B12, Sermorelin, supplement kits, NAD, and HRT. Operating in a competitive DTC market, EDEN partnered with us to scale aggressively across digital channels and improve customer acquisition efficiency.
Paid Media (Meta & Google)
Funnel Strategy
Conversion Rate Optimization (CRO)
Creative Strategy

The Challenges
Before working with us, EDEN's primary growth was driven by Google Ads, but they struggled to scale efficiently due to
1
Strict ad platform restrictions
2
High competition in the telehealth space
3
Rising customer acquisition costs
4
Weak creative performance and overlapping campaigns
Strategy & process
At onboarding, we discovered that EDEN had overlapping PPC campaigns, inconsistent Meta performance, and weak conversion rates (1–2%). Our goal was to clean up inefficiencies and establish a scalable foundation for growth.
Phase 1
Paid Media Overhaul
We conducted an audit and identified over $500,000 in annual wasted ad spend on search. We launched an aggressive Meta creative testing strategy, pivoting messaging from product-focused to lifestyle-oriented. This unlocked new audience segments and helped reduce inefficiencies in CAC.
Phase 2
Channel Expansion
With performance improving, we scaled Meta budgets and expanded into CTV and Reddit. Shifting from MOF/BOF to TOF strategy enabled us to increase ad spend by 100% without sacrificing profitability.
Phase 3
CRO & Testing
Our team ran systematic landing page tests, including intake flows, CTAs, and layout optimizations. These changes pushed EDEN’s conversion rate from 2% to over 5%, unlocking even greater scale.
Results
337% Increase in Revenue
Estimated 50%+ Decrease in CPA
250% Increase in Conversion Rate (CVR)
Key Wins
Revenue
Est. CPA
CVR
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