EDEN

EDEN is a telehealth leader in the metabolic health space, offering prescription and personalized medications designed to improve health, support weight loss, and boost energy. Their product line includes GLP-1s, B12, Sermorelin, supplement kits, NAD, and HRT. Operating in a competitive DTC market, EDEN partnered with us to scale aggressively across digital channels and improve customer acquisition efficiency.

Paid Media (Meta & Google)

Funnel Strategy

Conversion Rate Optimization (CRO)

Creative Strategy

The Challenges

Strict ad platform restrictions

High competition in the telehealth space

Rising customer acquisition costs

Weak creative performance and overlapping campaigns

Strategy & process

At onboarding, we discovered that EDEN had overlapping PPC campaigns, inconsistent Meta performance, and weak conversion rates (1–2%). Our goal was to clean up inefficiencies and establish a scalable foundation for growth.

Phase 1

Paid Media Overhaul

We conducted an audit and identified over $500,000 in annual wasted ad spend on search. We launched an aggressive Meta creative testing strategy, pivoting messaging from product-focused to lifestyle-oriented. This unlocked new audience segments and helped reduce inefficiencies in CAC.

Phase 2

Channel Expansion

With performance improving, we scaled Meta budgets and expanded into CTV and Reddit. Shifting from MOF/BOF to TOF strategy enabled us to increase ad spend by 100% without sacrificing profitability.

Phase 3

CRO & Testing

Our team ran systematic landing page tests, including intake flows, CTAs, and layout optimizations. These changes pushed EDEN’s conversion rate from 2% to over 5%, unlocking even greater scale.