Enovone

Enovone is a business automation and consulting agency that helps service-based organizations streamline operations, automate client journeys, and increase lifetime value. Their team works closely with founders, coaches, consultants, and educators to systematize sales and fulfillment processes. Enovone approached us to build and manage an optimized acquisition engine through paid advertising.

Paid Media

Funnel Consulting

Performance Reporting

The Challenges

Before working with us, EDEN's primary growth was driven by Google Ads, but they struggled to scale efficiently due to

Lack of cold traffic acquisition framework

Low visibility into funnel performance

Over-reliance on referrals and manual outbound

Underperforming ad creatives and poor lead qualification

Strategy & process

At onboarding, we discovered that EDEN had overlapping PPC campaigns, inconsistent Meta performance, and weak conversion rates (1–2%). Our goal was to clean up inefficiencies and establish a scalable foundation for growth.

Phase 1

Paid Media Overhaul

We conducted an audit and identified over $500,000 in annual wasted ad spend on search. We launched an aggressive Meta creative testing strategy, pivoting messaging from product-focused to lifestyle-oriented. This unlocked new audience segments and helped reduce inefficiencies in CAC.

Phase 2

Channel Expansion

With performance improving, we scaled Meta budgets and expanded into CTV and Reddit. Shifting from MOF/BOF to TOF strategy enabled us to increase ad spend by 100% without sacrificing profitability.

Phase 3

CRO & Testing

Our team ran systematic landing page tests, including intake flows, CTAs, and layout optimizations. These changes pushed EDEN’s conversion rate from 2% to over 5%, unlocking even greater scale.