Enovone

Enovone is a health and wellness brand specializing in cutting-edge NAD+ injections, designed to enhance energy, longevity, and overall well-being. As the demand for anti-aging and cellular health solutions grows—especially with celebrity endorsements fueling awareness—Enovone sought a performance marketing partner to efficiently scale their online sales.

Paid ads: (Meta, Google, Snapchat, Reddit, CTV)

CRO

Content Creation

Creative Strategy

The Challenges

When we started, Enovone faced several hurdles:

High Acquisition Costs: Scaling was limited by high customer acquisition costs.

Creative & Messaging Optimization: Finding the right market positioning required continuous testing and refinement.

Maintaining Profitability While Scaling: Ensuring that scaling efforts remained cost-effective to sustain long-term growth.

Strategy & process

Before working with us, Enovone had tested digital marketing efforts but struggled with high acquisition costs and inconsistent sales. Early campaigns were inefficient, making it difficult to scale at a sustainable cost. The lack of a structured testing framework meant that performance fluctuations were common, limiting their ability to invest confidently in growth.

Phase 1

Optimization & Refinement

We launched with broad targeting and tested multiple creative and messaging variations to identify the most effective angles. Over the first month, CPA decreased by 40%, improving overall cost efficiency. Click-through rates (CTR) improved by 83%, leading to better engagement. ROAS increased by 69%, allowing us to reinvest more aggressively into scaling. Identified scaling roadblock to be conversion rates.

Phase 2

Scaling Efficiently

With proven creative and optimized campaign structures, we gradually increased budget allocation. Over the next two months, CPA dropped by an additional 14%, while ROAS improved by another 17%, ensuring profitability even at higher spend levels. CTR remained stable at around 2.56%, demonstrating sustained audience engagement. After running extensive CRO testing we improved CVR 250% allowing CPA to continue to fall as we scaled.

Phase 3

Continuous Improvement & Expansion

As we scaled further, we ensured ongoing optimizations in campaign structure to maintain efficiency. We were able to maintain Month 1 new customer profitability, while scaling spend over 500% with improved CVR, CTR, and all major KPIs Long-term focus is efficient scale which includes more creative testing, more CRO, and increased retention strategies.