Outside Living Concepts

Outside Living Concepts is a Phoenix-based, family-owned landscape design-build company with over 30 years of experience. They specialize in creating custom outdoor living spaces and delivering high-end landscaping solutions for homeowners looking to enhance their outdoor environments. The company partnered with us to increase the volume and quality of monthly leads while maintaining profitability.

Paid Search

Paid Social

Google Local Service Ads

The Challenges

A highly competitive market with rising CPCs and limited budget

Spam and low-quality lead submissions

Absence of CAPTCHA or strong lead filtering, which reduced intake quality

A need to consistently convert leads into high-value jobs to hit revenue targets

Strategy & process

Outside Living Concepts had limited experience with paid media and hadn’t seen meaningful returns from prior efforts. Their challenge was not just acquiring leads, but acquiring the right ones.

Phase 1

Audit & Analysis

We reviewed their website, lead submission flow, and historical campaigns. Our team conducted audience research, adjusted keyword strategy, and identified underperforming creative.We implemented a budget allocation plan balancing Meta and Google to ensure cost-efficient lead acquisition.

Phase 2

Implementation

We introduced lead filtering tools like reCAPTCHA, built out custom tracking dashboards, and restructured campaigns around phone call and high-intent form submissions. Our creative direction focused on local targeting and lifestyle-forward imagery that resonated with high-spend homeowners.

Phase 3

Testing & Optimization

We tested headlines, ad copy, and creative variations to continually refine messaging. Our strategy emphasized lead validation and improving user journey from click to form.