Outside Living Concepts

Outside Living Concepts is a Phoenix-based, family-owned landscape design-build company with over 30 years of experience. They specialize in creating custom outdoor living spaces and delivering high-end landscaping solutions for homeowners looking to enhance their outdoor environments. The company partnered with us to increase the volume and quality of monthly leads while maintaining profitability.

Paid Search

Paid Social

Google Local Service Ads

The Challenges

Before working with us, EDEN's primary growth was driven by Google Ads, but they struggled to scale efficiently due to

A highly competitive market with rising CPCs and limited budget

Spam and low-quality lead submissions

Absence of CAPTCHA or strong lead filtering, which reduced intake quality

A need to consistently convert leads into high-value jobs to hit revenue targets

Strategy & process

At onboarding, we discovered that EDEN had overlapping PPC campaigns, inconsistent Meta performance, and weak conversion rates (1–2%). Our goal was to clean up inefficiencies and establish a scalable foundation for growth.

Phase 1

Paid Media Overhaul

We conducted an audit and identified over $500,000 in annual wasted ad spend on search. We launched an aggressive Meta creative testing strategy, pivoting messaging from product-focused to lifestyle-oriented. This unlocked new audience segments and helped reduce inefficiencies in CAC.

Phase 2

Channel Expansion

With performance improving, we scaled Meta budgets and expanded into CTV and Reddit. Shifting from MOF/BOF to TOF strategy enabled us to increase ad spend by 100% without sacrificing profitability.

Phase 3

CRO & Testing

Our team ran systematic landing page tests, including intake flows, CTAs, and layout optimizations. These changes pushed EDEN’s conversion rate from 2% to over 5%, unlocking even greater scale.