Industry Insights
6 min read
Apr 30, 2025
By Michael Minter
Let’s be blunt: pouring money into paid ads without optimizing your website is like sending traffic into a leaky funnel.
If you’ve worked with a marketing agency before, odds are it ended in frustration. Overpromising. Under-delivering. A few nice graphics and a fluffy strategy doc — and suddenly you’re locked into a contract wondering where your ROI went.
We’ve heard it all before. And at Drip, we’ve built our business by being everything those agencies aren’t.
This post breaks down why most agencies fail their clients — and how we built a system that actually scales.
The Agency Model Is Broken
The typical agency playbook looks like this:
Bring in flashy creatives
Run some cookie-cutter ads
Show vanity metrics
Lock clients in and disappear after onboarding
Hope no one asks tough questions about results
It’s all surface, no substance. And worst of all? These agencies build strategies around their internal bandwidth — not around your actual business goals.
At Drip, we flipped that model on its head. Our retainers are built on performance, proactive strategy, and deep partnership. We don’t just “manage ads.” We act like in-house growth operators who think about your business the way you do — from CAC to LTV to margin to scale.
"Most agencies are built to grow their agency. We're built to grow your business."
What Actually Moves the Needle in 2025
If you're still running the same media buying playbook from 2020, you're already behind. Scaling in 2025 requires:
Cross-channel paid media strategy (Meta, Google, CTV, TikTok, Reddit — all play a role)
Relentless creative testing and iteration
Conversion-optimized landing experiences
Deep understanding of LTV, CAC, and unit economics
A team that actually understands your business model
At Drip, we combine all of that. We’re not “just” your ads team — we’re a true growth partner. That means strategy, creative, paid media, and CRO working as one unit. Weekly reporting. Slack integration. Real humans who know what they’re doing — not a junior who Googled “Facebook ads tutorial.”
The Results Speak Louder Than Any Pitch Desk
We’ve helped brands go from $30M to $100M+ ARR. We’ve scaled startups from $0 to $5M in less than 12 months. And we’ve done it while staying lean, fast-moving, and focused on what matters: results.
No fluff. No dashboards full of distractions. Just revenue growth, tighter CAC, and a playbook that actually works — not just looks good in a slide deck.
"We don't have a 'sales team.' Our results are the sales team."
Conclusion
If you’re tired of bloated agencies who ghost you after onboarding, pitch you outdated strategies, and hide behind jargon — we feel you. That’s why we built Drip to be the exact opposite.
No fluff. No friction. Just growth.
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We don’t just create campagins-we build success stories that lasts.
Most Marketing Agencies Suck. Here's Why We Don't.
If you’ve worked with a marketing agency before, odds are it ended in frustration. Overpromising. Under-delivering. A few nice graphics and a fluffy strategy doc — and suddenly you’re locked into a contract wondering where your ROI went. We’ve heard it all before. And at Drip, we’ve built our business by being everything those agencies aren’t.
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You might be seeing clicks, but if your site can’t convert — that budget is going straight down the drain. That’s why at Drip, Conversion Rate Optimization (CRO) is built into every growth plan. If you want better performance, it starts with the experience after the click.
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How to Scale Paid Ads Across Meta, Google, and CTV Without Killing Your ROAS
Scaling ad spend is the goal — but doing it wrong can crush your margins. Most brands rush into higher budgets without fixing the leaks in their system. That’s why scaling isn’t just about adding money — it’s about scaling smarter.
