Let’s be blunt: pouring money into paid ads without optimizing your website is like sending traffic into a leaky funnel.

You might be seeing clicks, but if your site can’t convert — that budget is going straight down the drain. That’s why at Drip, Conversion Rate Optimization (CRO) is built into every growth plan. If you want better performance, it starts with the experience after the click.

The #1 Mistake: Ignoring the Post-Click Journey

Most brands obsess over ad creative and media buying — but forget that 99% of users won’t convert on the first visit unless the site guides them to do so.

We start every CRO engagement with a friction audit: we identify where users are dropping off, what’s confusing them, and what barriers are stopping them from buying. It’s not always about flashy redesigns — sometimes it’s as simple as moving the CTA above the fold, improving page speed, or clarifying your value prop.

We test things like:

• Button placement and copy

• Headline variations

• Offer hierarchy

• Page layout and flow

• Checkout process UX

"You don't need more traffic — you need more of your traffic to convert."

Our CRO Method: Fast Tests, Real Wins

We don’t believe in long dev cycles or endless design phases. Our CRO approach is fast, lean, and backed by data.

Each month, we build and deploy 2–3 key experiments — A/B testing headlines, images, layouts, or even entire landing pages. We prioritize tests based on potential revenue impact, so you’re not waiting months to see results.

And because we work hand-in-hand with the media team, we’re able to align CRO tests with ad traffic to drive exponential lift.

What we typically improve:

• Landing pages

• Product pages

• PDPs and collection pages

• Forms and email capture

• Checkout flows

CRO Is the Key to Scaling Paid Media

Here’s the truth: scaling ad spend without CRO is like pushing the gas while your tires are flat. You’ll move — but not efficiently.

Once we’ve tested and improved your site, your media spend becomes amplified. Lower CPAs. Higher ROAS. More profit. It’s why every 7-figure brand we’ve helped scale has CRO baked into the process.

Your website isn’t a brochure — it’s your best salesperson. And we know how to make it close.

"Great ads get the click. Great CRO closes the scale"

Conclusion

If your conversion rate is stuck below 2%, you don’t have a traffic problem — you have a friction problem. Let us fix that.

Drip's CRO strategy isn’t just about design — it’s about revenue. Let’s turn your clicks into customers.